M Y G O A L

M Y A P P R O A C H

I combine strategic thinking with creative solutions, always focusing on what’s realistic and has lasting impact. Every project has its own story, structure, and pace – which is why I adapt my work to its goals and resources.

That can mean developing a full communication strategy from the first idea to implementation or offering targeted support in a specific phase. What matters most is designing solutions that are practical, consistent, and sustainable.

A B O U T M E

My name is Zsofia and I’m originally from Hungary. I have been living in Berlin for the past eight years – a city that constantly inspires me with its cultural diversity and creative energy.

With a background in business, management, and marketing, I combine strategic thinking with a genuine interest in cultural and social projects. In recent years, I’ve planned and implemented campaigns, events, and content across various formats, focusing on clear, consistent, and engaging storytelling. This mix of creative and analytical experience helps me support organizations and initiatives in strengthening their public presence.

I hold a Bachelor’s degree in Business Administration from Humboldt University and a Master’s in Management and Marketing from Freie Universität Berlin, including an exchange semester at Bocconi University in Milan.

I’ve often seen meaningful projects struggle to show the depth of what they do. Marketing can easily feel too commercial or disconnected from its purpose, but it doesn’t have to be that way. That’s why I began working independently: to support where it makes the biggest difference, by creating communication that is focused, clear, and true to its values.

For me, marketing isn’t about selling. It’s about translating purpose into language, visuals, and experiences that people can connect with. My goal is to create communication that not only informs but resonates, helping cultural and social projects be seen, understood, and supported.